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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer

Is it a personal brand on TikTok, or is it something else? A few short observations from Mark Schaefer.

This is an examination of the biggest mistake content creators make today. It’s an improbable problem that is probably looking you right in the face every day.

Community-based marketing is a red-hot trend, and here are 10 ideas to quantify the value of a brand community.

Shein and Temu seem to be breaking every eCommerce convention. Are these the new rules of marketing?

On the 10 year anniversary of my most famous blog post, we look at the impact of Content Shock and lessons from one of the most widely shared business blog posts in history.

I love exploring and learning about communities but was shocked when I received death threats in a beloved brand’s Discord Community!

Marketing expert Denis Sison looks forward and projects the five skills every marketer needs in the modern business world

Is messy marketing a new trend? Maybe companies should annoy you to get your attention!

A celebration of 100 years of Disney and the greatest brand in the world. Can any company create Disney marketing magic? Can you?

An AI marketing strategy is probably in the cards for most businesses. But where do you start? Mark Schaefer provides helpful tips for large and small businesses.
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
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