Archive for the ‘customer experience’ Category

Marketing that works. Marketing that heals. The time is now.

Mark Schaefer explains why is time to consider community-based marketing that works … and heals.

Why ChatGPT will profoundly transform every marketing career, starting now

Have you tried ChatGPT? You need to, and now. Your career is in the balance.

The overlooked relationship between status and marketing

Status and marketing go together but in some misunderstood. ways, according to Keith Jennings and Mark Schaefer in this new podcast episode.

Buying on beliefs? I don’t believe it

More and more customers claim they are “buying on beliefs” but is that really true?

Why are the Four Ps of Marketing still a big idea in the digital world?

The Four Ps of marketing have changed drastically since their inception. Grow Community Member Robbie Fitzwater takes a fresh look at what they are now.

When does the program become the programmer?

This is an unprecedented time of marketing opportunity. But is a programmer in control of new consumer behaviors?

Values and marketing: Which leads which?

Values and marketing seem to go hand-in-hand but can also evolve together in unexpected ways!

Welcome to the supply chain, your marketing strategy

A few weeks ago my friend Carol DeVito told me that right now, the supply chain is marketing. That might sound unusual if you’re busy working on your content marketing […]