Three reasons why your corporate storytelling just won’t work any more
While corporate storytelling is all the rage, let’s consider three trends that point to the dawn of a humbling new era in consumer marketing.
Archive for the ‘economics of social media’ Category
The #Westworld Word of Mouth Marketing Miracle
Giant Spoon agency pulled off the most buzz-worthy word of mouth marketing activation of the SXSW Interactive festival. How did they bring the Westworld television set to life?
10 Ideas driving the future of social media marketing
Mark Schaefer provides an outlook of ten big ideas that will be driving the future of social media marketing in the next few years. He stresses the need to embrace the chaos!
Five questions to answer before creating an online course
Creating an online course is a legitimate and popular option for internet monetization. Is it right for you? Go through this checklist to find out.
Amazon puts experiential marketing at a crossroads
There is a consumer revolution afoot, perhaps enabled by Amazon. Does experiential marketing matter as much as it used to?
Facebook bombshell: It has stopped growing.
New research shows that Facebook has stopped growing, by a lot. What does this Facebook bombshell mean to the company and to social media marketers?
10 Profound digital marketing trends you need to know about now
The world is changing rapidly. Here is your guide to profound digital marketing trends to follow and help you remain relevant in the next few years.
New Research Answers: Is Content Marketing Sustainable?
New research shows that content effectiveness declines as volume increases. Is content marketing sustainable under these conditions?
Content Shock isn’t the problem. It’s the solution.
Controversial? Hardly. Content Shock is actually the most effective content marketing strategy if your goal is inbound marketing benefits
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