Rise Above the Noise.
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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer
A visit to a little specialty store in Highlands, NC, proved to be an excellent opportunity to teach a lesson on the marketing concept of reciprocity.
Compared to the media industry, most businesses are FAR behind keeping up with content marketing change. Here are five ideas to keep pace
What is the future of blogging? Mark Schaefer looks at the current state of long-form content on the web and how it is changing.
With pressure on content and content monetization new platforms are emerging like Patreon & micro-payments. Exploring the controversy behind the idea
Sponsored content is the hottest monetization strategy on the web. But what are the strategic implications of renting out your trust?
The marketing landscape has changed so dramatically. How have the rules changed to make money from your content?
Content creators are under attack from every corner. Here’s a discussion of the current state and a partial solution.
New reports show that information density is causing competitive issues for even the best-known content creators on the web. Content shock is here.
Is blogging dead? No, but the state of online publishing is shifting, dramatically. Mitch Joel and Mark Schaefer explore the future of blogging
This new process to quantify content marketing success puts your company in the best position to create economic benefits from your marketing effort.
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
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