The business case for unbranded content
Unbranded content might seem risky and weird but it may also provide an exceptional marketing opportunity in an information-dense world
Archive for the ‘economics of social media’ Category
Marketing: New architects of the customer experience?
Does the customer journey even exist any more? A new book says “yes” and that marketers need to be the architects of the customer experience
Are marketers getting lost in the Dark Funnel?
The complexity of the customer journey has created a dark funnel for marketers. Luckily, emerging technology can help.
The business benefit of setting your knowledge free
Mars Dorian built a network and client base by becoming a “web missionary.” The key to success is setting your knowledge free
The business case for dwelling on dwell time
Dwell time may be the most important measure that you’re not measuring. A discussion on content marketing effectiveness
The lost blogging monarchy, the defeat of links, and the war on social media
This blogger was jailed for six years. What he found when he emerged is a lesson for our time. The war on social media
A lesson in the remarkable marketing power of reciprocity
A visit to a little specialty store in Highlands, NC, proved to be an excellent opportunity to teach a lesson on the marketing concept of reciprocity.
5 Reasons most content marketing is FAR behind where it needs to be
Compared to the media industry, most businesses are FAR behind keeping up with content marketing change. Here are five ideas to keep pace
What is the future of blogging?
What is the future of blogging? Mark Schaefer looks at the current state of long-form content on the web and how it is changing.
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