Archive for the ‘economics of social media’ Category

The start-up strategy for beating Facebook

Want to have the next hot tech startup? Here’s a comparison of Snapchat and Blab and their opposing strategies for beating Facebook.

OfferUp offers an addictive new app for eCommerce

Do you know what apps are eating your customers’ day? One app, OfferUp, might just be swallowing large chunks of their time. Learn more about OfferUp here.

The overwhelming implications for driverless cars and marketing

By 2020 there could be millions of self-driving cars on the roadways of the world. What are the implications for driverless cars and marketing?

Someone’s making money off your copyrighted content (But it isn’t you)

Attorney Kerry O’Shea Gorgone discusses B2C’s questionable practices in content curation and how they are making money off your copyrighted content

A course correction for influence marketing measurement

Some people are getting $30,000 for a single branded Snapchat story. Influence marketing measurement needs a course correction

Why the sales funnel is alive and well and living on the web

Chad Pollitt explains how the sales funnel we’ve all known is still relevant and not dead as some experts would lead you to believe.

Are you ready for the mega-shift from social media to private media?

There is a big change going on in the way consumers are communicating. Are private media channels a signal of a post social media era?

Highlights from my #SMMW16 keynote speech

In this keynote speech, Mark Schaefer explains that overcoming issues with social media ROI, resources and reach are the keys to reaching higher.

7 Ways a small business can use social media resources wisely

This is a sponsored post written by me on behalf of Microsoft Office. All opinions are 100% mine. I recently received this excellent question from one of my students: “Big […]