Are marketers getting lost in the Dark Funnel?
The complexity of the customer journey has created a dark funnel for marketers. Luckily, emerging technology can help.
Archive for the ‘economics of social media’ Category
The business benefit of setting your knowledge free
Mars Dorian built a network and client base by becoming a “web missionary.” The key to success is setting your knowledge free
The business case for dwelling on dwell time
Dwell time may be the most important measure that you’re not measuring. A discussion on content marketing effectiveness
The lost blogging monarchy, the defeat of links, and the war on social media
This blogger was jailed for six years. What he found when he emerged is a lesson for our time. The war on social media
A lesson in the remarkable marketing power of reciprocity
A visit to a little specialty store in Highlands, NC, proved to be an excellent opportunity to teach a lesson on the marketing concept of reciprocity.
5 Reasons most content marketing is FAR behind where it needs to be
Compared to the media industry, most businesses are FAR behind keeping up with content marketing change. Here are five ideas to keep pace
What is the future of blogging?
What is the future of blogging? Mark Schaefer looks at the current state of long-form content on the web and how it is changing.
Straight talk on Patreon and patronage for content
With pressure on content and content monetization new platforms are emerging like Patreon & micro-payments. Exploring the controversy behind the idea
Sponsored content and the economics of trust
Sponsored content is the hottest monetization strategy on the web. But what are the strategic implications of renting out your trust?
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