Archive for the ‘economics of social media’ Category

The advertising money is flowing into sponsored content. Is it time for to take money for sponsored posts?

This blog post describes the theory behind monetizing blog comments. Blogging best practices, blog community building

Sometimes the return on your social media investment comes to you in the strangest ways. Here is the ROI of Twitter explained

Does blogging matter any more? Contributing columnist Mars Dorian weighs in on the debate with observations from his own experience.

Most companies overlook the basic drivers of the economics of social media networking. Here are five things to look for.

An examination of winners and losers in the digital age. What is the dominant social network

Ad agencies have been slow to adopt to a real-time social media world. Here is the reason why.

Spam killing blog comment sections. Blogs being hacked. Customer data breaches. Are the bad guys winning?

Media companies have been building valuable audiences on the back of the content they publish for years. What if you depended on out-sourced content?

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