Should you be betting on out-sourced content?
Media companies have been building valuable audiences on the back of the content they publish for years. What if you depended on out-sourced content?
Archive for the ‘economics of social media’ Category
Copyblogger comments: The real economics behind the decision to pull the plug
Copyblogger is ending comments on their blog. But they didn’t really tell us why.
The slippery slope of influence marketing
Easy money from the influence marketing gravy train may jeopardize the core values that earn reader trust.
10 Strategies to Battle Content Shock
We are entering a world of increasing marketing complexity as information density explodes. Here are 10 strategies to break through.
The business case for SXSW Interactive
Thinking about going to SXSW? Here are the plusses and minuses of SXSW Interactive
The economics of social media and why the Facebook-WhatsApp deal makes sense
If you look at the economic drivers of Facebook, the WhatsApp deal suddenly makes sense
Social Media Explained. Really.
Social Media Explained will get you up to speed on social media fundamentals fast!
Facing tough choices — Paid versus organic reach
Without question, the model of organic social media reach is crumbling. When do you pull the trigger and pay for play?
Six Arguments Against Content Shock
Addressing some of the primary points of dissention with the Content Shock idea
The Marketing Companion Podcast
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