Archive for the ‘economics of social media’ Category

Spam killing blog comment sections. Blogs being hacked. Customer data breaches. Are the bad guys winning?

Media companies have been building valuable audiences on the back of the content they publish for years. What if you depended on out-sourced content?

Copyblogger is ending comments on their blog. But they didn’t really tell us why.

Easy money from the influence marketing gravy train may jeopardize the core values that earn reader trust.

We are entering a world of increasing marketing complexity as information density explodes. Here are 10 strategies to break through.

Thinking about going to SXSW? Here are the plusses and minuses of SXSW Interactive

If you look at the economic drivers of Facebook, the WhatsApp deal suddenly makes sense

Social Media Explained will get you up to speed on social media fundamentals fast!

Without question, the model of organic social media reach is crumbling. When do you pull the trigger and pay for play?

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