Rise Above the Noise.
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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer
There’s this buzz going around about spending 80% of your social media effort on promotion. That is just not going to work. Here’s why.
Twitter is the media darling. From the Academy Awards to live sports events, from political analysis to your local news, tweets are everywhere. News breaks
All of the benefits, none of the work, the ad said. Is ghost tweeting too good to be rtue. Tha answer to that is yes, it is!
If you give away content, what do you have left to sell? The surprising secret strategy behind content marketing success!
A report claims that small businesses are not realizing business benefits from social media. let’s dig a little deeper to find the truth.Are businesses failing to find an ROI in social media? Another view.
Not all content is created equal. Here is an explanation of the content creation curve that links attention and impact to effort.
The badges of social proof are useful shortcuts for people to determine power and success. Is this good business or cheating?Do you have to cheat to be successful on the social web?
Sales and marketing may be getting all the social media attention but applications to the supply chain may promise profound results for the purchasing department
Despite predictions of doom, there are more important considerations in business than whether you have an active Facebook page. No social media apocalypse
How do you hold down a job, pay the bills and create a blog that sings?
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
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