Why I take Instagram seriously, and you should, too.
Instagram isn’t fluff. It’s you … or should be!
Archive for the ‘economics of social media’ Category
The iceberg chart of content creation
Content creation success requires a long-term mindset.
The fatal flaws of Clubhouse
Clubhouse is awesome and growing fast. But there are challenges for content creators.
Five Ways to Reinvent Online Conferences
Online conferences should be getting better by now. Here are five ideas you can try to take your event to a new level.
How content can help companies create consumer habits
Consumer habits form when a reaction is triggered and then reinforced through repetition. Content can help.
What makes you a digital influencer?
Becoming a digital influencer doesn’t depend on how you look or even the followers you have. The secret lies in transmission.
Case study: The most human commercial wins
The most human commercial ever? Lessons for the new marketing era.
The myth of 1000 true fans
Monetizing 1000 true fans sounds so easy, but it isn’t.
Why Your Content Isn’t King Any More
Content isn’t king and it hasn’t been for some time. There’s a new ruler in town.
The Marketing Companion Podcast
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