Archive for the ‘eMail marketing’ Category

Research Backs Email Marketing as The Biggest, Baddest Medium on the Block

Email marketing is second-to-none when it comes to reaching out to customers and potential prospects for sales and marketing.

How SMBs can get more leads through marketing automation

Marketing automation will save any business owner valuable time. Lilach Bullock shares how you can use marketing automation to gain leads for your business.

Six methods for smarter marketing segmentation

Use these 6 (plus a bonus!) smarter marketing segmentation methods to ensure your list doesn’t get stale teams.

3 Ways to know your prospects as well as they know you!

Low open, click-through and conversion rates? Use these three segmenting ideas (and 9 tried-and-true tactics) to get to know your prospects this year.

5 Ways to keep up with the avalanche of online customer feedback

Five effective ways to handle the customer feedback online you receive. Fortunately, it’s not all bad.

How to Keep Up with the Tsunami of Customer Feedback Online

Five effective ways to handle the customer feedback online you receive. Fortunately, it’s not all bad.

The strategy behind the content

Here is an inside view of the strategy behind the content and the role of each platform in a comprehensive plan.

Case study: Social media success in regulated industries

I teach at Rutgers University in New Jersey, the epicenter for many major companies in pharmaceuticals, insurance, and banking. And when leaders from these companies take my classes on digital […]