Archive for the ‘eMail marketing’ Category

The Tech Giant War is here, and there are opportunities for marketers

The Tech Giant War is here and the battle will be fought over exclusive content — can your brand survive and thrive?

Marketing opportunities in the biggest disruption of our time

This crisis may not seem like a time of marketing opportunities, but re-frame the disruption and it be a world of possibility.

The core idea for your business strategy now, in this time of crisis.

How do you navigate business strategy now amid a world economic crisis? Straight talk from Mark Schaefer.

Three rules to successfully pitch your ideas in any situation

The success is in the details when it comes to developing a process to pitch your ideas.

Is Your Business Ready for the General Data Protection Regulations?

Tony Dowling of Novo Consultancy shares steps your business needs to take to be compliant with the EU’s General Data Protection Regulations.

Research Backs Email Marketing as The Biggest, Baddest Medium on the Block

Email marketing is second-to-none when it comes to reaching out to customers and potential prospects for sales and marketing.

How SMBs can get more leads through marketing automation

Marketing automation will save any business owner valuable time. Lilach Bullock shares how you can use marketing automation to gain leads for your business.

Six methods for smarter marketing segmentation

Use these 6 (plus a bonus!) smarter marketing segmentation methods to ensure your list doesn’t get stale teams.

3 Ways to know your prospects as well as they know you!

Low open, click-through and conversion rates? Use these three segmenting ideas (and 9 tried-and-true tactics) to get to know your prospects this year.