I teach at Rutgers University in New Jersey, the epicenter for many major companies in pharmaceuticals, insurance, and banking. And when leaders from these companies take my classes on digital […]
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There’s nothing like some good spam to start your day. It’s time for a few digital marketing rants on the latest edition of The Marketing Companion.
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In a world gone mad with content proliferation, how we go to market is being transformed. Here is the future of content marketing
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Seth Godin says Google is making the Internet stupid. But these soul-grabbing brands prove otherwise.
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This blog post describes the theory behind monetizing blog comments. Blogging best practices, blog community building
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The best opportunity goes to the marketers who identify it well before it’s hot, not the ones who join at the frothy peak.
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The social web gives and it takes away. Too much of a good thing can ruin your business.
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It’s a fine balancing act leveraging your email list to move leads toward a sale, without turning them off and creating unsubscribes.
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