Sponsored content and the economics of trust
Sponsored content is the hottest monetization strategy on the web. But what are the strategic implications of renting out your trust?
Sponsored content is the hottest monetization strategy on the web. But what are the strategic implications of renting out your trust?
Content creators are under attack from every corner. Here’s a discussion of the current state and a partial solution.
Sniply allows strangers to post ads on your website without your knowledge or consent. Is this ethical? Legal?
The good, the bad, the ugly of advocate marketing from Mark Schaefer and Tom Webster. What are the best practices? How are companies robbing brands?
What are you trying to accomplish with you social media presence? Is it beter to be honest or nice?
Online reivews can make or break business. Here are the realities of reviews from a marketing point of view.
A new report shows how companies are mis-leading Americans. Consumers are resigned to their lies and getting furious with marketers.
I went too fast and I delivered my first major blogging screw up today!
Facebook alternative network Ello started out warm and fuzzy but turned nasty this week, attacking its senior rival over their real-name policy.
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