Sponsored Content: Edge of integrity or the salvation of advertising?
Sponsored content is the hottest topic in marketing. But will it bring redemption or corruption to our field?
Archive for the ‘ethics’ Category
Why research firms are screwing up content marketing
Subtle but important change going on in the world of research with profound implications for what we can see and believe on the social web.
Social media ethics: I am a blogger. In other words, a piece of meat.
A case study in social media ethics
Want to be a superstar, but no time for social media? Fake it with Ghost Tweeting
All of the benefits, none of the work, the ad said. Is ghost tweeting too good to be rtue. Tha answer to that is yes, it is!
When Twitter followers ask for money
The appeal was heartfelt, but when a Twitter follower asked for money asked for money, I said no. Here’s why.
Is it time to embrace the social media faker?
Is it time to embrace the social media faker? Matt Ridings says “yes”
Concrete actions toward creating a more civil social web
Kami Huyse is on a mission — make the web a more civil place. In this interview, she describes important volunteer efforts to improve the humanity of the social web.
Sorting through the Social Media Code of Conduct
An unexpected national drama can wreak havoc on social media reputations if you’re not aware of the Social Media Code of Conduct
“Dongle incident” proves we live in a world with no room for error
The much-reported dongle incident demonstrates that we are in a new world with little room for error when it comes to civility
The Marketing Companion Podcast
Why not tune into the world’s most entertaining marketing podcast!
Let's plot a strategy together
Want to solve big marketing problems for a little bit of money? Sign up for an hour of Mark’s time and put your business on the fast-track.