Archive for the ‘futurist’ Category

Facebook. Fake news. There are no easy answers.

The ethics and legal implications of Facebook and fake news is very complex. But there are three changes that can help.

Why influencer marketing will persist no matter what comes next

Influencer marketing is under attack but it will persist because it’s about to move in an interesting new direction.

Is this the worst marketing tactic ever?

Companies intentionally taking customers to their breaking point? Can this be real? Believe it. Marketing is whacked out.

Marketing without measurement in a world of malignant complexity

In a world of malignant complexity, we may have to grow comfortable with marketing without forecasting or reliable measurement.

Virtual Reality trends every marketer should be watching

Technological advancements are pushing virtual reality into the mainstream. Marketers need to watch this trend!

Social media shakeout: Why the future of social media is hazy

What is the future of social media? It’s difficult to say becuase of the social media shakeout described in this article and podcast episode.

In praise of marketing rebellions

There have three marketing rebellions raging for more than 100 years. There is a new one brewing but most companies can’t see the changes happening.

10 Ideas driving the future of social media marketing

Mark Schaefer provides an outlook of ten big ideas that will be driving the future of social media marketing in the next few years. He stresses the need to embrace the chaos!

Go-to resources to modernize your marketing mindset

Many marketers are “frozen”in their approach, basing strategies on tried-and-true ideas that worked three years ago. Here are some resources to help you modernize your marketing mindset!