When Social Media Piranhas Strike
When someone disagrees with an influencer, people can turn into social media piranhas. Clayton Carroll shares the how and why this happens.
When someone disagrees with an influencer, people can turn into social media piranhas. Clayton Carroll shares the how and why this happens.
Influence marketing is taking off like a rocket. This article explains why screenshots may be the key to influence marketing measurement
Mark Schaefer provides some personal highlights from SXSW 2017, including observations on chatbots, new media and angry artificial intelligence.
We may be moving inexorably toward an ad-free world. Where are those marketing budgets going to go? Here’s one possible answer.
What is the next big thing? There are no fewer than 10 of them! Here are the mega-trends re-writing the rules of marketing.
Smart marketers don’t just jump into an influencer marketing campaign — especially when these 3 risks can cost them poor results or trouble with the law.
Building an audience for your content can take years of patient work. One way to take a short-cut is to use a strategy involving social influencers.
In an increasingly ad-free world, content marketing (and all of its iterations) seems like a viable option to break through and reach customers.
Journalism and social influence are merging as journalists seek to become part of the social conversation and influencers must learn skills of journalism
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