Rise Above the Noise.
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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer
Jay Acunzo shares how brands should approach working with influencers and why they should focus on attention retention, not audience size or CPMs.
Becoming an “influencer” today can mean prestige and big bucks. But when do you cross the influence line and destroy your reputation by becoming an advertisement?
When someone disagrees with an influencer, people can turn into social media piranhas. Clayton Carroll shares the how and why this happens.
Influence marketing is taking off like a rocket. This article explains why screenshots may be the key to influence marketing measurement
Mark Schaefer provides some personal highlights from SXSW 2017, including observations on chatbots, new media and angry artificial intelligence.
We may be moving inexorably toward an ad-free world. Where are those marketing budgets going to go? Here’s one possible answer.
What is the next big thing? There are no fewer than 10 of them! Here are the mega-trends re-writing the rules of marketing.
Smart marketers don’t just jump into an influencer marketing campaign — especially when these 3 risks can cost them poor results or trouble with the law.
Building an audience for your content can take years of patient work. One way to take a short-cut is to use a strategy involving social influencers.
In an increasingly ad-free world, content marketing (and all of its iterations) seems like a viable option to break through and reach customers.
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