How to be a marketing maverick in an old-fashioned industry
Elaine Ball shares how it pays to be a marketing maverick when your clients or your industry is old-fashioned, or in her case, geeks.
Elaine Ball shares how it pays to be a marketing maverick when your clients or your industry is old-fashioned, or in her case, geeks.
In the online realm, title doesn’t matter, achievement doesn’t matter, wealth doesn’t matter. The key to building online influence is being known.
By using their affinity data, writer Hannah Chapple of Affinio shows us who should star on Apple’s new Carpool Karaoke series.
A large social media audience does not equal action. This post shows how to turn social media connections into an actionable audience
Some people are getting $30,000 for a single branded Snapchat story. Influence marketing measurement needs a course correction
Sometimes bad reviews are a good thing. The weird truth of social proof!
Influence marketing measurement must move beyond Twitter mentions and follower counts. Breaking it into the tactics benefits can help.
The FTC and influence marketing are coming to a show-down and the agency is cracking down on brands and influencers
Mark Schaefer presents some of the trends and technologies that were highlights of SXSW 2016
Why not tune into the world’s most entertaining marketing podcast!
Want to solve big marketing problems for a little bit of money? Sign up for an hour of Mark’s time and put your business on the fast-track.
Subscribe to my {grow} newsletter for my weekly insights that will set you apart as an elite marketer.