How to be a marketing maverick in an old-fashioned industry
Elaine Ball shares how it pays to be a marketing maverick when your clients or your industry is old-fashioned, or in her case, geeks.
Archive for the ‘Influence marketing’ Category
The reality of online influence and the only thing that matters
In the online realm, title doesn’t matter, achievement doesn’t matter, wealth doesn’t matter. The key to building online influence is being known.
Social media predicts the next Carpool Karaoke stars
By using their affinity data, writer Hannah Chapple of Affinio shows us who should star on Apple’s new Carpool Karaoke series.
How to turn social media connections into an actionable audience
A large social media audience does not equal action. This post shows how to turn social media connections into an actionable audience
A course correction for influence marketing measurement
Some people are getting $30,000 for a single branded Snapchat story. Influence marketing measurement needs a course correction
Too much of a good thing? The weird truth about social proof.
Sometimes bad reviews are a good thing. The weird truth of social proof!
An expanded view of influence marketing measurement
Influence marketing measurement must move beyond Twitter mentions and follower counts. Breaking it into the tactics benefits can help.
The FTC and Influence Marketing: The crackdown begins
The FTC and influence marketing are coming to a show-down and the agency is cracking down on brands and influencers
Highlights from SXSW 2016
Mark Schaefer presents some of the trends and technologies that were highlights of SXSW 2016
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