Why a Klout score may be an appropriate marketing metric
A Klout score has attracted it share of critics but it is also an undoubtedly useful tool for businesses trying to achieve a culture of content creation
A Klout score has attracted it share of critics but it is also an undoubtedly useful tool for businesses trying to achieve a culture of content creation
New research shows a huge “advocacy gap” between passionate consumers and those who actually talk about brands.
Do you bow deeply to your customers? Here are for inspiring business lessons from the Japanese
Traditional media is on the decline and we can now identify “influencers” with relevant content pipelines to help us. Now what do we do about it? Whats next
This Klout innovation introduces a wild card to the social influence debate — Klout as agent of search engine optimization
Most social online influence marketing is done all wrong. But these three case show that there is hope!
Do you need a massive audience to be huge in social media?
Most critics of Klout have created their own Echo Chamber of dissent, repeating the same inane criticisms. Let’s apply critical thinking to the topic.The truth about social media power and influence
By {grow} Community Member John G. Olson I heard Guy Kawasaki speak recently about the need to enchant others to bring influence in the digital age. It reminded me of […]
Why not tune into the world’s most entertaining marketing podcast!
Want to solve big marketing problems for a little bit of money? Sign up for an hour of Mark’s time and put your business on the fast-track.
Subscribe to my {grow} newsletter for my weekly insights that will set you apart as an elite marketer.