Archive for the ‘Influence marketing’ Category

Why screenshots may be the key to influence marketing measurement

Influence marketing is taking off like a rocket. This article explains why screenshots may be the key to influence marketing measurement

Drones, Bots and AI oh my. SXSW highlights

Mark Schaefer provides some personal highlights from SXSW 2017, including observations on chatbots, new media and angry artificial intelligence.

Marketing’s answer to winning in an ad-free world

We may be moving inexorably toward an ad-free world. Where are those marketing budgets going to go? Here’s one possible answer.

10 Epic Shifts that are Re-Writing the Rules of Marketing

What is the next big thing? There are no fewer than 10 of them! Here are the mega-trends re-writing the rules of marketing.

Stop. Look. Listen. It’s time for an influencer marketing campaign

Smart marketers don’t just jump into an influencer marketing campaign — especially when these 3 risks can cost them poor results or trouble with the law.

Case Study: Using influencers to quickly build an audience for your content

Building an audience for your content can take years of patient work. One way to take a short-cut is to use a strategy involving social influencers.

What is the role of content marketing in an ad-free world?

In an increasingly ad-free world, content marketing (and all of its iterations) seems like a viable option to break through and reach customers.

Why traditional journalism and social influence are blurring

Journalism and social influence are merging as journalists seek to become part of the social conversation and influencers must learn skills of journalism