Rise Above the Noise.
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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer
Persuasion has a number of elements, and you can’t truly persuade without understanding your audience, the information they need to achieve their own goals.
Some of the less obvious marketing mega trends are also some of the most important. Four developments you need to consider for 2017.
Elaine Ball shares how it pays to be a marketing maverick when your clients or your industry is old-fashioned, or in her case, geeks.
In the online realm, title doesn’t matter, achievement doesn’t matter, wealth doesn’t matter. The key to building online influence is being known.
By using their affinity data, writer Hannah Chapple of Affinio shows us who should star on Apple’s new Carpool Karaoke series.
A large social media audience does not equal action. This post shows how to turn social media connections into an actionable audience
Some people are getting $30,000 for a single branded Snapchat story. Influence marketing measurement needs a course correction
Sometimes bad reviews are a good thing. The weird truth of social proof!
Influence marketing measurement must move beyond Twitter mentions and follower counts. Breaking it into the tactics benefits can help.
The FTC and influence marketing are coming to a show-down and the agency is cracking down on brands and influencers
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
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