Why traditional journalism and social influence are blurring
Journalism and social influence are merging as journalists seek to become part of the social conversation and influencers must learn skills of journalism
Archive for the ‘Influence marketing’ Category
How to become an influencer (even if you’re a little guy!)
You don’t have to be a big deal to become an influencer. You can start small and build your brand with these seven steps.
The true goal of influence: Persuasion
Persuasion has a number of elements, and you can’t truly persuade without understanding your audience, the information they need to achieve their own goals.
Four marketing mega trends nobody’s talking about
Some of the less obvious marketing mega trends are also some of the most important. Four developments you need to consider for 2017.
How to be a marketing maverick in an old-fashioned industry
Elaine Ball shares how it pays to be a marketing maverick when your clients or your industry is old-fashioned, or in her case, geeks.
The reality of online influence and the only thing that matters
In the online realm, title doesn’t matter, achievement doesn’t matter, wealth doesn’t matter. The key to building online influence is being known.
Social media predicts the next Carpool Karaoke stars
By using their affinity data, writer Hannah Chapple of Affinio shows us who should star on Apple’s new Carpool Karaoke series.
How to turn social media connections into an actionable audience
A large social media audience does not equal action. This post shows how to turn social media connections into an actionable audience
A course correction for influence marketing measurement
Some people are getting $30,000 for a single branded Snapchat story. Influence marketing measurement needs a course correction
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