It’s not a pitch, it’s a person. The super powers of influence marketing
Unlocking the power of influence marketing requires a focus on relationships, not pitches
Archive for the ‘Influence marketing’ Category
Ian Cleary and the Art of Guerilla Networking Success
Ian Cleary is best networker I have ever met. Here are some of the secrets to his networking success
Can Marketers Predict and Measure Influence, Down to the Dollar?
By Kerry Gorgone, {grow} Contributing Columnist Social scoring and ROI are two hot topics for marketers, and right now they’re largely separate considerations. But what if you could know which people […]
Social advocacy marketing gains legitimacy
Ekaterina Walter answers the tough questions about the emergin field of advocacy marketing
Should you make the leap into sponsored content?
The advertising money is flowing into sponsored content. Is it time for to take money for sponsored posts?
Social Media and the Stock Market: A Lesson in Global Manipulation
By Kate Prince, {grow} Community Member A hacker starts an online rumor about a place crash. The “news” goes viral and the airline’s stock plummets. The hacker makes a fortune […]
A guide to free and easy influencer research tools
The cost of influence marketing tools have gone up but here are some influencer research tools to determine who is pulling their weight on the web
No one cares about what you know, until they know you care
By Mark Masters, {grow} Community Member No one cares about how much you profess to know or how good your business is. What matters is that you care about something […]
Examples of quantifying social influence
Is Klout the new SAT score? Should social influence scores be used in the hiring process? This corporate leader says “yes.”
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