The do’s and don’ts of influence marketing with C.C. Chapman
The always-interesting C.C. Chapman talks about being on the receiving end of influence marketing and how brands can do it better
Archive for the ‘Influence marketing’ Category
Why a Klout score may be an appropriate marketing metric
A Klout score has attracted it share of critics but it is also an undoubtedly useful tool for businesses trying to achieve a culture of content creation
Few brands driving online influence and advocacy, study shows
New research shows a huge “advocacy gap” between passionate consumers and those who actually talk about brands.
Five marketing and business lessons from Japan
Do you bow deeply to your customers? Here are for inspiring business lessons from the Japanese
Influence marketing: What’s next?
Traditional media is on the decline and we can now identify “influencers” with relevant content pipelines to help us. Now what do we do about it? Whats next
Klout innovation will power search engine results
This Klout innovation introduces a wild card to the social influence debate — Klout as agent of search engine optimization
Three dazzling examples that turned online influence into offline results
Most social online influence marketing is done all wrong. But these three case show that there is hope!
Do you need a massive audience to be huge in social media?
Do you need a massive audience to be huge in social media?
The truth about social media power and influence
Most critics of Klout have created their own Echo Chamber of dissent, repeating the same inane criticisms. Let’s apply critical thinking to the topic.The truth about social media power and influence
The Marketing Companion Podcast
Why not tune into the world’s most entertaining marketing podcast!
Let's plot a strategy together
Want to solve big marketing problems for a little bit of money? Sign up for an hour of Mark’s time and put your business on the fast-track.