Can we still use social listening platforms to reach increasingly disconnected customers? Mark Schaefer and Sara Wilson discuss the challenges with current methods on The Marketing Companion podcast.
AI companies desperately need vast new sources of content. Creators have those vast resources but we need a Creator Guild to make it happen.
When it comes to content projects, should you be a model of consistency or change with the times? How do you when to start or stop your projects?
OpenAI Founder Sam Altman made a cataclysmic prediction about the future of marketing. Author Mark Schaefer claims that AI does not mean the doom of marketing.
Robots, TikTok, and AI disruption dominated SXSW 2024, and annual conference of thought leadership. Here are some takeaways for marketers!
Outdated copyright laws threaten the future of creators and creativity. Innovation is iterative and we need to celebrate that.
Let’s take a deep dive into the non-obvious social media trends that will dominate marketing considerations in the year ahead!
Creating a custom GPT is all the rage. Mark Schaefer and Paul Roetzer cut through the hype.
Can anybody achieve content success? There are so many ideas and frameworks out there, but are they actionable?
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