Marketing strategy for the modern world: Social Media Explained
In this revised and expanded version of a marketing classic, Mark Schaefer takes his beloved book Social Media Explained to a new level.
Archive for the ‘Internet marketing’ Category
Just because you can do micro-targeting doesn’t mean you should
With the possibilities that search engines and social networks offer for micro-audiences, why not use them? Think twice, claims the author.
10 Ideas driving the future of social media marketing
Mark Schaefer provides an outlook of ten big ideas that will be driving the future of social media marketing in the next few years. He stresses the need to embrace the chaos!
Five questions to answer before creating an online course
Creating an online course is a legitimate and popular option for internet monetization. Is it right for you? Go through this checklist to find out.
Brands need to stop the insanity and invest in true influence
Influencer marketing is becoming a crowded space. There’s barely any loyalty between influencers and brands, especially in smaller cities and geographies. What do brands need to do today, to reap the rewards of influencer marketing tomorrow? Brands need to invest in true influence.
Social Proof and the Business Case for Buying Fake Followers
With the pressure to perform and build influence on the web, many people are buying fake followers, likes and comments. But in the end, true influence will win.
10 Profound digital marketing trends you need to know about now
The world is changing rapidly. Here is your guide to profound digital marketing trends to follow and help you remain relevant in the next few years.
New Research Answers: Is Content Marketing Sustainable?
New research shows that content effectiveness declines as volume increases. Is content marketing sustainable under these conditions?
Three inspiring content monetization case studies
Content monetization can be difficult and aggravating, but it is IS possible. These three case studies demonstrate some new ideas.
The Marketing Companion Podcast
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