Rise Above the Noise.
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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer
Focusing on the Stories format could be the key to answering the tricky question of retaining the stagnant user base Facebook faces on social media.
The post explored the difference between influencer marketing and word of mouth marketing and examines how the strategies are blurring.
There’s no denying that marketing benchmarks are crucial. However, finding the right benchmarks and conducting a study often hampers, not helps marketing.
Influencer marketing for small businesses might seem unattainable but these case studies show that it can be an effective strategy.
A Marketing Companion podcast episode with asks if one country should govern the internet, explores Apple’s “third wave,” and looks at CEO branding.
Marketing lessons from KISS, a brush with Paula Abdul, and an unfortunate incident with holograms are just part of the fun on The Marketing Companion.
Marketers have long enjoyed the high Instagram organic reach and engagement. But given the history of its parent company, Facebook, that may be ending.
Mars Dorian brings home three hot content trends he picked from conferences he attended in Europe, including story-selling
Customer engagement has always been a driver of social media strategy. But maybe customers don’t want to engage with your brand after all.
Gated content is a popular way to create value for a content marketing strategy. This post describes why this strategy might be working against you.
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
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