Gen Z punches above its weight in its influence on culture, media, and fashion. Their expectations are high, and we better pay attention. Here are 12 ways brands are finding success with this demographic.
Social media marketing is popular and important, but most people don’t consider that it is just the beginning of the process to create emotional bonds and customer advocacy.
Mark Schaefer and Jay Acunzo disagree on the AI threat to creativity. Will new AI applications simply boost our creative output or erode our audiences and ability to monetize?
Curated content is particularly relevant in a fast-changing and chaotic world. Why is this overlooked as a content marketing strategy?
Time to take a new look at ChatGPT for marketing. The days of magic tricks are over.
The world is changing too fast to be an expert in anything. But you can still be an effective leader.
Receiving my first revenue from ChatGPt revealed new eCommerce dynamics!
Mark Schaefer explains why is time to consider community-based marketing that works … and heals.
Mark Schaefer unpacks the existential crisis presented by AI and provides practical advice to get ahead of the learning curve.
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