An alternate view: The real influencer scam
It’s not an influencer scam. It’s popularity, and it matters.
Archive for the ‘Leadership’ Category
Six unusual marketing megatrends that will impact your business
It’s time for marketing megatrends! Here are six thought-provoking ideas about the future.
A common trait of my favorite marketers
My favorite marketers have a common trait and it is something that cannot be faked.
What is the current state of content distribution? The answer is “who”
Content distribution strategy is changing dramatically as the competition heats up. Success may depend on the word “who!”
Facebook. Fake news. There are no easy answers.
The ethics and legal implications of Facebook and fake news is very complex. But there are three changes that can help.
Should you take a stand or be liked? You decide.
It’s important to take a stand with your content, but what happens when you drive people away?
The Uprising brought together 30 marketing thought leaders. Here’s what happened next.
The Uprising brought together 30 marketing thought leaders. And this is what happened next.
Perhaps your company’s branding strategy is YOU.
The most powerful branding strategy might be found in your own experiences and stories.
Mentorship and the Balance of Coaching and Cheerleading
Mentorship is important for all business leaders to consider. But modern mentorship requires an updated view of the cost and the benefits.
The Marketing Companion Podcast
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