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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer
by Merav Chen, {grow} Community Member When talking to startup founders, I’m always surprised to see how many don’t consider bringing a marketing function on
Many organizations are experiencing frustration with the concept of the “social enterprise.” On paper, the prospects seem so tantalizing, but when it comes to execution,
Your marketing success may not depend on your budget, your strategy or your people. It might be up to your company culture. Can you change it?

Aggression makes the world go around. It drives the Internet too. Social Media and the History of Aggression

Return on Optimism: Business is an act of optimism. You cannot embrace it and fully invest yourself into it without an optimistic outlook.
Blogging can support your leadership efforts in amazing ways. Here are seven ideas.
Exclusive interview with Klout Founder traces his emotional journey with his start-up
Often “corporate governance” is code for “we don’t want to change”
The Marketing Companion podcast episode covers leadership changes at Zappos, the personal impacts of Content Shock and content curation as a strategy
After corporate culture, the personnel you have in place probably are the biggest determinant of marketing success? Is it time to make a change?
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
Want to solve big marketing problems for a little bit of money? Sign up for an hour of Mark’s time and put your business on the fast-track.