When does “corporate governance” help or hurt social media strategy?
Often “corporate governance” is code for “we don’t want to change”
Archive for the ‘Leadership’ Category
When did leadership become a dirty word?
The Marketing Companion podcast episode covers leadership changes at Zappos, the personal impacts of Content Shock and content curation as a strategy
Social media success: Do you have the right people on the bus?
After corporate culture, the personnel you have in place probably are the biggest determinant of marketing success? Is it time to make a change?
Executives long for “customer-activated company” but social media is a stumbling block
New research from IBM shows strong executive desire for a social enterprise but results may be elusive
The number one business opportunity in marketing today
Many businesses and their marketing leaders don’t know enough about data analytics to ask the right questions that lead to insight and advantage
Can Millennials and social media solve complex world problems?
It’s popular to think that the wisdom of the crowds can change the world but there might be a few obstacles in the way.
Social media disaster: What I learned when EVERYTHING went wrong
What happens when simply everything about a social media strategy goes wrong? Well, at least you get a blog post about the lessons learned!
The hidden leadership skill you can ignite today
A story of a business lesson and a business skill you can use to ignite your business today
The Failure Manifesto and Why it is Hurting Your Business
There seems to be a failure manifesto rukling the social media airwaves these days and it’s time to put a stop to it.
The Marketing Companion Podcast
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