Return on Optimism: Business as an act of positive thinking
Return on Optimism: Business is an act of optimism. You cannot embrace it and fully invest yourself into it without an optimistic outlook.
Archive for the ‘Leadership’ Category
7 Ways Blogging Makes You a Better Leader
Blogging can support your leadership efforts in amazing ways. Here are seven ideas.
Klout Founder says Lithium deal will propel new development
Exclusive interview with Klout Founder traces his emotional journey with his start-up
When does “corporate governance” help or hurt social media strategy?
Often “corporate governance” is code for “we don’t want to change”
When did leadership become a dirty word?
The Marketing Companion podcast episode covers leadership changes at Zappos, the personal impacts of Content Shock and content curation as a strategy
Social media success: Do you have the right people on the bus?
After corporate culture, the personnel you have in place probably are the biggest determinant of marketing success? Is it time to make a change?
Executives long for “customer-activated company” but social media is a stumbling block
New research from IBM shows strong executive desire for a social enterprise but results may be elusive
The number one business opportunity in marketing today
Many businesses and their marketing leaders don’t know enough about data analytics to ask the right questions that lead to insight and advantage
Can Millennials and social media solve complex world problems?
It’s popular to think that the wisdom of the crowds can change the world but there might be a few obstacles in the way.
The Marketing Companion Podcast
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