Archive for the ‘Leadership’ Category

It’s Time to Unite in a Content Creator Guild

AI companies desperately need vast new sources of content. Creators have those vast resources but we need a Creator Guild to make it happen.

15 Years On, Five Ways Blogging Changed My Life Forever

On the fifteenth anniversary of his blog, Mark Schaefer describes five reasons that “blogging changed my life.” It may have even saved his life.

Why AI does not mean the doom of marketing

OpenAI Founder Sam Altman made a cataclysmic prediction about the future of marketing. Author Mark Schaefer claims that AI does not mean the doom of marketing.

Personal Brand Versus Corporate Brand: Which is More Effective?

A surprising debate over the relative value of the personal brand versus corporate brand

Experiencing marketing career burnout? Read this.

It took a near-death experience for Sonia Hunt to address her marketing career burnout. She how your marketing skills can actually improve your health!

That time I received death threats in a brand Discord community

I love exploring and learning about communities but was shocked when I received death threats in a beloved brand’s Discord Community!

Cutting through the hype of Custom GPT

Creating a custom GPT is all the rage. Mark Schaefer and Paul Roetzer cut through the hype.

Who’s responsible for social media addiction? Me and you.

The marketing industry is creating social media addiction. In a way, that’s our job. What happens when we cause harm in the service of our customers?

Is it possible to achieve human marketing at scale?

We live in a complex world where customers long for the human touch. But in an AI-crazed world, can human marketing scale? Mark Schaefer and Dennis Yu explore the idea!