Can we still use social listening platforms to reach increasingly disconnected customers? Mark Schaefer and Sara Wilson discuss the challenges with current methods on The Marketing Companion podcast.
When it comes to content projects, should you be a model of consistency or change with the times? How do you when to start or stop your projects?
On the fifteenth anniversary of his blog, Mark Schaefer describes five reasons that “blogging changed my life.” It may have even saved his life.
How do you market a radical new idea that could disrupt the global sports industry? A new Marketing Companion podcast episode dissects this riveting problem.
OpenAI Founder Sam Altman made a cataclysmic prediction about the future of marketing. Author Mark Schaefer claims that AI does not mean the doom of marketing.
How do you market to young people who don’t want to be marketed to? Here are nine ideas from the RISE community!
Robots, TikTok, and AI disruption dominated SXSW 2024, and annual conference of thought leadership. Here are some takeaways for marketers!
Community-based marketing is a red-hot trend, and here are 10 ideas to quantify the value of a brand community.
The Most Human Company Wins except when the Best Fake is better. Why AI-generated content will dominate marketing.
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