Rise Above the Noise.
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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer
What does marketing science actually say about growing a brand? After years of public disagreement, Byron Sharp and Mark Ritson identified five proven principles for brand growth. Here’s what mental availability, distinctiveness, consistency, mass reach, and brand purpose mean in practice, especially for brands without Fortune 500 budgets.
Focusing on this one marketing priority can provide a key to differentiation and standing out from competitors in the long-run.
Companies need a wake-up call when it comes to social media strategy. Here are five changes that need to happen now.
AI can make us smarter but can it push us to new levels of insight and personal achievement? Mark Schaefer shares a case study that shows how we can use AI to become a genius.
Most content creators hav a dream of monetizing their audience and building a community. Mark Schaefer and Joe Pulizzi discuss why this is not an overnight achievement.
A round up post featuring content creator angst, the decline in social media use, and a focused idea for AI implementation from Mark Schaefer.
There are a lot of marketing ideas sitting right in front of you. This post is a reflection on the ideas I’ve repeated often, and yet I think most people haven’t heard me yet.
The Uprising is an annual marketing retreat hosted by Mark Schaefer. Highlights this year included a deep dive on the place for humans in an uncertain agentic world.
Angine de Poitrine might be the most viral new band to ever hit the internet. Yes, their music is wild and their costumes are wilder, but dig deep and you can see a predictable pattern that leads to standout success.
It’s time to rise above the constant arguing about performance versus brand marketing. I will show you why brand is more important in the AI Era than ever.
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
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