Archive for the ‘Marketing Strategy’ Category

Six marketing megatrends we’re watching right now

Mark Schaefer and Mathew Sweezey challenge each other to call-out the most interesting marketing megatrends of the new year.

Dear [FIRST_NAME]: Why Personalized Marketing Still Feels Like Spam

A round-up post with short observations on personalized marketing, virtual reality, and companies run by AI.

How should brands connect to consumer communities?

The key to marketing insights come from consumer communities yet many companies are confused about how to proceed. Mark Schaefer provides some guidance based on his brand conversations.

In defense of Jaguar (I think I’m the only one)

Jaguar is the marketing world’s target of ridicule but this post explains why the innovative automotive company is on the right path. In fact, it is on the only and inevitable path.

New Research Shows That From Boomers to Zoomers, Authenticity Matters

Mara Singer shares new research showing that without authenticity, you cannot connect with any generation.

It’s time to disrupt the “timeless content marketing strategy”

It’s time to update the timeless marketing strategy for the modern world. SEO? Personas? Maybe not.

An inside view of LinkedIn success

LinkedIn success can be elusive with constant changes to the platform. Advice from Richard Bliss will help you navigate this essential social media site.

The future of marketing happens here

Marketing leaders came together at a lodge in Tennessee to explore the future of marketing together. But that’s just the beginning when you attend The Uprising.

DGAF: Why unhinged brands could be the safest marketing path

If you look at the advertising in the news these days, it might seem like ad creatives have gone off the deep end. But these unhinged brands might be taking the safest path to disruptive marketing.