Is your marketing getting a little better each year? That’s not enough.
Are you doing a little better each year? Marketing iteration may be a path of obsolescence.
Archive for the ‘Marketing Strategy’ Category
15 Popular Marketing Trends: Hot or Not?
On the new episode of The Marketing Companion, Mathew Sweezey and I tackle 15 popular marketing trends in 45 minutes. Going into a new year, we each weigh in on […]
The unexposed relationship between content, creativity and money
There is a weird relationship between creativity and money. In fact, it’s probably not what you think at all.
The underrated role of marketing habits
Marketing habits can make or break a marketing effort. It’s time to explore this idea.
My COVID experience. An update
My COVID experience changed my life. Here’s what’s happened.
Adopting cryptocurrency as a marketing strategy
In this guest post by John Rock, he takes a look at adding cryptocurrency as a marketing strategy for small businesses.
Seven daily habits to make you a more consistent content creator
You don’t have to be a genius to be a consistent content creator. Just follow these seven habits.
The pandemic opened new opportunities for personalization
The pandemic is driving new customer expectations for personalization and new opportunities for businesses
This business fail taught me about psychological switching costs
One of the most overlooked marketing obstacles when launching a new product is psychological switching costs. And today I have a personal story about condoms to demonstrate this important idea. […]
The Marketing Companion Podcast
Why not tune into the world’s most entertaining marketing podcast!
Top-rated social media speaker and keynote presenter
Mark is one of the most sought after marketing keynote speakers. He specializes in marketing strategy and social media.