Archive for the ‘Marketing Strategy’ Category

Is it time to monetize your audience through Substack?

For more than 15 years, I’ve given away my content for free. Is it time for a pivot and make a steady income from Substack?

The AI Easy Button imperils the future of marketing research

My friends are losing their marketing jobs as companies opt for the AI Easy Button. But as we cut costs, we might be missing out on the future of our companies.

The heritage moat: Why nostalgia marketing dominates today

Nostalgia marketing is everywhere on even startups capitalize on history to create a “heritage moat.” Why is nostalgia so powerful today and how can any business use these ideas?

My Fond Farewell to The Marketing Companion

Mark Schaefer beat the odds by hosting a podcast continuously for 13 years. In his final show as host, Mark tells the inside story of the The Marketing Companion — the world’s most entertaining business podcast.

Research points to the “Attention Equation” behind measurable content success

While most content success has been determined by audience size and engagement, a new “attention equation” looks at consumer focus and commitment to drive marketing value.

Is it time to embrace ethically-sourced marketing?

Marketing is a wonderful career that changes the world in positive ways. But indirectly, it is contributing to some of the world’s biggest problems. It’s time to start a conversation about ethically-sourced marketing.

The Marketing Companion Podcast: Beginning of a New Era

In this special show, Mark Schaefer makes an announcement about the future of The Marketing Companion podcast. Co-host Sandy Carter reveals three big ideas marketers should be leaning into.

Rediscovering the OG Fundamentals of Marketing

It seems like every marketing conversation swirls around the latest AI tool, the newest social channel, or some fresh “growth hack” promising overnight results. But let’s not overlook some of the “OG” marketing fundamentals!

Rage Farms: The Hidden Industry Weaponizing Outrage Against Brands

Coordinated, anonymous attacks can come for any company or individual these days. What is behind the Rage Farms that attacked Cracker Barrel and other brands? Who is doing it, and why?