Archive for the ‘Marketing Strategy’ Category

Research points to the “Attention Equation” behind measurable content success

While most content success has been determined by audience size and engagement, a new “attention equation” looks at consumer focus and commitment to drive marketing value.

Is it time to embrace ethically-sourced marketing?

Marketing is a wonderful career that changes the world in positive ways. But indirectly, it is contributing to some of the world’s biggest problems. It’s time to start a conversation about ethically-sourced marketing.

The Marketing Companion Podcast: Beginning of a New Era

In this special show, Mark Schaefer makes an announcement about the future of The Marketing Companion podcast. Co-host Sandy Carter reveals three big ideas marketers should be leaning into.

Rediscovering the OG Fundamentals of Marketing

It seems like every marketing conversation swirls around the latest AI tool, the newest social channel, or some fresh “growth hack” promising overnight results. But let’s not overlook some of the “OG” marketing fundamentals!

Rage Farms: The Hidden Industry Weaponizing Outrage Against Brands

Coordinated, anonymous attacks can come for any company or individual these days. What is behind the Rage Farms that attacked Cracker Barrel and other brands? Who is doing it, and why?

Why every business is selling diapers now. AI versus SEO

Google is still the search gorilla but the use of AI is surging. This suggests a new day for marketing. What can we learn by comparing the strategies — SEO versus AI?

Strip humanity to its essence and you’ll build a durable business

Building a durable business is not dependent on Facebook ads or a new logo. It’s tapping into the elements of humanity that never change.

Seven new ways brand communities are changing the marketing world

Brand communities are surging as businesses look for more significant customer connections. These seven trends are propelling exciting new innovations and value creation in the community space.

Now you can access my marketing consulting mind for free

How do you scale marketing consulting on a global scale? Build a custom GPT based on everything you know. Is there a business case for giving away everything you know?