Archive for the ‘Marketing Strategy’ Category

OpenAI Instant Checkout: Conversations just became eCommerce

OpenAI Instant Checkout promises to compress the online shopping experience when ChatGPT detects purchase intent. Here is a practical guide to win at this new eCommerce channel.

Your Customers are Being Rewired. Are You Freaking Ready for This?

Your customers are being rewired. This is not science fiction. This is happening now. And there are massive implications for sales and marketing. How do we respond when AI is the new decision-maker? The new employee? The new love interest?

Deep Thinking in the Age of Instant Answers: Navigating the Great AI Disruption

A special edition of The Marketing Companion reveals ideas from the new book “How AI Changes Your Customers” and features a free audio chapter from the book! AI provides instant answers that are disrupting the fabric of marketing.

This is Why Social Media Marketers Struggle

Social media marketers have been refining their professional approach to business value for nearly 20 years. Why can’t they grasp the simple idea of ROI?

Attention to Intention: How AI is Rewriting the Rules of Marketing and Sales

AI is not just adding new capabilities to our professional arsenal, it is rewriting the rules of marketing. In this discussion with tech leader and author Sandy Carter, we look at specific strategies to win the new sales and marketing game in the AI Era.

Three Ways Human Marketers Survive When AI Comes for Their Job

AI can accomplish much of the work done my white collar workers today. But human marketers still have a place in this world. The post examines three areas that will continue to be dominated by humans.

How to keep from being Cracker Barreled

The Cracker Barrel marketing implosion became personal. When marketing becomes politicized, could this backlash happen to me? Could it happen to you?

The most human marketing I’ve ever seen

Let’s take a break from the constant AI news feed and consider of our favorite most human marketing stories.

Wide Range of AI Signals Will Determine Purchasing Recommendations

Millions of people are turning to AI to help them make purchasing decisions. AI is becoming the customer we need to reach and to do that, we will turn to AI Signals.