The new “liquid” model for content marketing strategy
For the first time in history, the platforms are dictating our content marketing strategy instead of the other way around. Here’s a response.
Archive for the ‘Marketing Strategy’ Category
Facebook content strategy is a time bomb for inbound marketing
The direction of inbound leads is turning outward as the Facebook content strategy requires content on their site.
Stop Nurturing Me
Today’s marketing “nurturing” is broken. This is what it should mean to you.
Lions and Tigers and Buyer Personas … Oh My
In this new episode of The Marketing Companion, we dissect buyer personas, The Kardashians, and the Star Trek holocracy.
The art and science of developing an enterprise content strategy
Millions of customers. Thousands of partners. How do you develop an enterprise content strategy that satisfies everybody? Kevin Green tells us how.
The most important word in marketing
Yes, there is one most important word in marketing and it is “maneuver.” If you focus on it, your marketing strategy will reveal itself.
The first step in social media marketing is not social media
if you’re new in your marketing job and your diving into Facebook, maybe the first step in social media marketing is not social media!
I don’t know my online audience and neither do you
How well do you know your online audience? According to this post, not at all.
When social media marketing doesn’t work
In a world where “advertising” is a dirty word, maybe it’s time for a reality check. Sometimes social media marketing doesn’t work
The Marketing Companion Podcast
Why not tune into the world’s most entertaining marketing podcast that I co-host with Brooke Sellas.
Top-rated social media speaker and keynote presenter
Mark is one of the most sought after marketing keynote speakers. He specializes in marketing strategy and social media.