Disrupting influencer marketing: Why influencers should NOT be brand ambassadors
An industry thought leader shares how working with micro influencers is more profitable and productive than working with brand ambassadors.
Archive for the ‘Marketing Strategy’ Category
The one question that changed my view of marketing forever
Changing a view of marketing forever started by asking one simple question.
Five questions to ask when seeking an effective marketing consultant
It’s hard to find a reliable marketing consultant but following these five tips will help lead you to business success.
To fight the online eCommerce onslaught, add emotion
Great marketing builds emotion between your product and your audience. In fact that may be a key to survival in the digital world!
Why is experiential marketing important? Seven inspirational case studies!
Experiential marketing is becoming an essential tactic. This post explains why, with seven examples.
My brand engagement fantasy: Hire a few real people.
Brand engagement isn’t happening. At least not like consumers want. But it could and it should if companies looked up to see the real world.
Perhaps your company’s branding strategy is YOU.
The most powerful branding strategy might be found in your own experiences and stories.
Do you know what business you’re really in?
Do you know what business you’re really in? Keith Jennings examines John’s Crazy Socks and shows us that we need to look beyond what our product strategy.
Three rules to successfully pitch your ideas in any situation
The success is in the details when it comes to developing a process to pitch your ideas.
The Marketing Companion Podcast
Why not tune into the world’s most entertaining marketing podcast!
Let's plot a strategy together
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