Why Klout matters. A lot.
If you hate Klout … and you probably do … try to take a deep breath and read ahead with an open mind. Nothing seems to get rational people […]
Archive for the ‘Marketing Strategy’ Category
No time to stop — Mobile pushes new boundaries
The other day I was walking a client through a social media strategy workshop. At the end of the long day, he turned to me and said, “And we’re probably behind on mobile […]
A spicy approach to addressing complexity on your website
A Thai Food Court offers a spicy lesson on how to make the best website, and while it may seem like a paradox, less is more in business, website complexity
Are we killing our customers with too much engagement?
Social media consultants urge companies to start a conversation with customers. Most customers don’t want a conversation, though. Too much engagement.
Finding social media success in regulated industries like banking and healthcare
I met my new friend Jeff Reed through a LinkedIn group. Jeff works as a wealth adviser for a large national company but has been hamstrung in his attempts to […]
Five questions to help you choose your target market
Ken Rosen is an important part of our {grow} community and a wonderful strategic thinker. Today he graciously offers this guest post on choosing the right target markets: A Sales […]
How social media amplifies competitive advantage
When Jay Baer speaks, I listen. In fact, the blogger and co-author of The Now Revolution is one of the smartest guys I know. But he wrote a blog post […]
To succeed in social media, set aside your marketing plan
Forget your marketing PLAN? Have I gone MAD?? Every good social media plan STARTS with a solid marketing strategy but social media efforts are sub-optimized if a company is too wedded to long-term […]
Ten social media problems that drive marketers nuts
Trying to deliver measurable business results from social media marketing can be frustrating. My friend and {grow} community member James Adams has been plowing this ground for some time now […]
The Marketing Companion Podcast
Why not tune into the world’s most entertaining marketing podcast that I co-host with Brooke Sellas.
Let's plot a strategy together
Want to solve big marketing problems for a little bit of money? Sign up for an hour of Mark’s time and put your business on the fast-track.