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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer

TikTok is on a roll but is it right for you and your business? This post presents an analysis with five solid business considerations.

Why are marketing jobs going away and marketers in a desperate fight for survival. If marketing is so important, why is the function being displaced?

A brand used to be what we told you. Today, it is what consumers tell each other.

Social media and mental health is a white-hot topic. Responsible companies need to consider the impact of social media marketing on their customer communities.

Marketers pontificate about “being more human.” But brands aren’t acting like human beings. They’re acting like grape lollipops.

U-Haul wants to make its customers famous and I love it.

An industry thought leader shares how working with micro influencers is more profitable and productive than working with brand ambassadors.

Changing a view of marketing forever started by asking one simple question.

It’s hard to find a reliable marketing consultant but following these five tips will help lead you to business success.

Great marketing builds emotion between your product and your audience. In fact that may be a key to survival in the digital world!
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
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