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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer

Differentiation has been a core tenet of marketing for decades. But maybe it’s what’s the SAME that matters.

The future of SEO still relies on content, but maybe not in the way you’re approaching it now.

It’s time to optimize for voice search — for some unexpected reasons.

Small business marketing is poised to win against bigger companies and brands if they connect with the current consumer culture.

Cookies have been an essential part of eCommerce strategy but it is time to evolve because the consumers always win.

Evelyn Starr looks at how your company hasn’t really had control over your brand – consumers do, and they brand to survive.

Establishing a growing social media community is not easy and if you look at the math, it becomes even weirder!

“What is the difference between marketing versus branding?” a young person asked. Here is an answer.

A big fiberglass pig sets the stage for a very happy marketing story from Mark Schaefer.

Servant leadership is not a new principle but it is newly-relevant in a world where marketers strive for relevancy.
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
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