The biggest mistake content creators make today
This is an examination of the biggest mistake content creators make today. It’s an improbable problem that is probably looking you right in the face every day.
This is an examination of the biggest mistake content creators make today. It’s an improbable problem that is probably looking you right in the face every day.
A startup resort in rural Alabama struggled until a determined marketer turned it into an influence marketing case study.
A personal brand has to solve a problem. It’s not about you. It’s ultimately about serving the needs of your customers.
Comparing the effectiveness versus advertising is not even close. A crop of new influencers are building trust for brands.
The next level of AI will be integrated into every aspect of our lives. AI Agents will work for us, plan for us, and “plug in” to our world. This prompts serious ethical questions when the bot knows more about us than we know about ourselves.
Can we still use social listening platforms to reach increasingly disconnected customers? Mark Schaefer and Sara Wilson discuss the challenges with current methods on The Marketing Companion podcast.
Philosophers and scientists now grapple with the most improbable question: What is the role of humans in an AI world? Mark Schaefer and Mathew Sweezey discuss the implications for marketing in this new podcast episode.
The most important word in marketing isn’t conversions, differentiation, or strategy. Read on!
AI companies desperately need vast new sources of content. Creators have those vast resources but we need a Creator Guild to make it happen.
Why not tune into the world’s most entertaining marketing podcast!
Want to solve big marketing problems for a little bit of money? Sign up for an hour of Mark’s time and put your business on the fast-track.
Subscribe to my {grow} newsletter for my weekly insights that will set you apart as an elite marketer.