How to turn social media connections into an actionable audience
A large social media audience does not equal action. This post shows how to turn social media connections into an actionable audience
Archive for the ‘Marketing Strategy’ Category
Batman, Pokemon, and an essential lesson from the heart of marketing
There’s lots of lovin’ and hating going on over Pokemon Go, but underneath it all we can discover the very heart of marketing
Six thought-provoking and profound marketing trends
A new report highlights several profound marketing trends. In this Marketing Companion episode, Mark Schaefer and Tom Webster dissect these issues
The overwhelming implications for driverless cars and marketing
By 2020 there could be millions of self-driving cars on the roadways of the world. What are the implications for driverless cars and marketing?
Podcasts and advertising: Meet social media’s new super power
We are rapidly moving toward an ad-free world. That’s why you need to take a new look at podcasts and advertising, as this new research suggests.
Monetizing in the moment and the content marketing pivot
The power is shifting and so too must our web strategy. Are you ready for the content marketing pivot?
Six methods for smarter marketing segmentation
Use these 6 (plus a bonus!) smarter marketing segmentation methods to ensure your list doesn’t get stale teams.
4 Lessons learned from super niche marketing
Mars Dorian shares four niche marketing lessons he learned from targeting his audience while writing his latest sci-fi book.
Budweiser re-branding as “America:” A case study
Budweiser re-branding as “America” — asking for trouble, or a stroke of genius?
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