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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer

Content marketing is in ‘dark days,’ requiring fresh approaches to creativity. In fact, maybe your content marketing needs to be like a chalupa!
Use this six-step content marketing plan to get clear on your vision and how your content will lead you to achievable business goals and objectives.

Five effective ways to handle the customer feedback online you receive. Fortunately, it’s not all bad.

Lilach Bullock’s techniques for using ASO and Social Media to your advantage when promoting your app.

Kerry O’Shea Gorgone discusses the power of personalized marketing, its impact on a company’s ROI, and how companies can get started.

The complexity of the customer journey has created a dark funnel for marketers. Luckily, emerging technology can help.

Are you really in the content marketing business or the content creation business? Let’s put content marketing on time out for a moment to sort it out

The content marketing landscape is changing and we need to shift tactics. One idea discussed by Mark Schaefer and Marcus Sheridan is submitting to Facebook

Mars Dorian built a network and client base by becoming a “web missionary.” The key to success is setting your knowledge free

Only 18 percent of all businesses are optimizing their digital presence and they are leaving their competitors far behind. Do you have a digital mindset?
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
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