As Discord and other secret communities flourish, companies reliant on social listening platforms will have to find new answers. This article exposes this trend through the story of an intelligence leak.
Should you fork over the bucks to become validated on social media? Dennis Yu helps us determine the ROI of a blue check mark
Curated content is particularly relevant in a fast-changing and chaotic world. Why is this overlooked as a content marketing strategy?
Community-based marketing has massive potential but requires a new leadership mindset.
On the new episode of The Marketing Companion, Mathew Sweezey and I tackle 15 popular marketing trends in 45 minutes. Going into a new year, we each weigh in on […]
Influencers and retail stores will have a symbiotic new relationship according to this futurist.
The Tech Giant War is here and the battle will be fought over exclusive content — can your brand survive and thrive?
Could Live Commerce be the next big social media mega-trend?
Video resumes might seem like a good idea except when you think through the implications for inequality.
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