As Discord and other secret communities flourish, companies reliant on social listening platforms will have to find new answers. This article exposes this trend through the story of an intelligence leak.
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Should you fork over the bucks to become validated on social media? Dennis Yu helps us determine the ROI of a blue check mark
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Curated content is particularly relevant in a fast-changing and chaotic world. Why is this overlooked as a content marketing strategy?
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Community-based marketing has massive potential but requires a new leadership mindset.
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On the new episode of The Marketing Companion, Mathew Sweezey and I tackle 15 popular marketing trends in 45 minutes. Going into a new year, we each weigh in on […]
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Influencers and retail stores will have a symbiotic new relationship according to this futurist.
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The Tech Giant War is here and the battle will be fought over exclusive content — can your brand survive and thrive?
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Could Live Commerce be the next big social media mega-trend?
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Video resumes might seem like a good idea except when you think through the implications for inequality.
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