Children take charge of family purchasing power
There are many disruptions comoing out of the pandemic crisis, including a new role for children in family purchasing power.
Archive for the ‘Mobile marketing’ Category
Do you want to build an app as a side hustle? Know the risks.
It might seem like a good time to build an app but know the risks first.
Need new power for your content marketing? Add a celebrity hologram!
Could adding a celebrity hologram create the ultimate content marketing experience? New technology will enable this.
The cookies must die.
Cookies have been an essential part of eCommerce strategy but it is time to evolve because the consumers always win.
The happy marketing story of the big fat pig
A big fiberglass pig sets the stage for a very happy marketing story from Mark Schaefer.
Since when is conning customers a form of marketing?
An illustration from the Marketoonist hits home as I suffered through an interminable week of robo-calls!
Why is experiential marketing important? Seven inspirational case studies!
Experiential marketing is becoming an essential tactic. This post explains why, with seven examples.
Attention spans are not decreasing. We’re just too skippable.
Jim Kukral uses Major League Baseball as an example of how we need to be unskippable to gain the attention of today’s consumers.
Getting creative to reach the unreachable customer
Even our biggest fans may be out of touch with our current news. How do we reach the unreachable customer?
The Marketing Companion Podcast
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Let's plot a strategy together
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