As the web cookies crumble, what’s a B2B marketer to do?
In a cookie-free environment, the B2B marketer needs new solutions.
Archive for the ‘Mobile marketing’ Category
How Adidas is redefining sport during the pandemic
The pandemic is changing lives. Listen in to this new episode of the Marketing Companion as a marketing leader from Adidas talks about how it is redefining sport, retail, and marketing.
LinkedIn spam, Facebook ban, what’s happening to digital marketing?
LinkedIn spam is proliferating. Facebook is imploding (again). We look at the state of digital marketing on The Marketing Companion.
Children take charge of family purchasing power
There are many disruptions comoing out of the pandemic crisis, including a new role for children in family purchasing power.
Do you want to build an app as a side hustle? Know the risks.
It might seem like a good time to build an app but know the risks first.
Need new power for your content marketing? Add a celebrity hologram!
Could adding a celebrity hologram create the ultimate content marketing experience? New technology will enable this.
The cookies must die.
Cookies have been an essential part of eCommerce strategy but it is time to evolve because the consumers always win.
The happy marketing story of the big fat pig
A big fiberglass pig sets the stage for a very happy marketing story from Mark Schaefer.
Since when is conning customers a form of marketing?
An illustration from the Marketoonist hits home as I suffered through an interminable week of robo-calls!
The Marketing Companion Podcast
Why not tune into the world’s most entertaining marketing podcast!
Let's plot a strategy together
Want to solve big marketing problems for a little bit of money? Sign up for an hour of Mark’s time and put your business on the fast-track.