Receive my best posts on marketing and strategy, delivered to your inbox, free with no strings attached!
You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer

Your most passionate fans are the key to driving economic benefits on the web. This is your Alpha Audience.

The complexity of the customer journey has created a dark funnel for marketers. Luckily, emerging technology can help.

Dwell time may be the most important measure that you’re not measuring. A discussion on content marketing effectiveness
This new process to quantify content marketing success puts your company in the best position to create economic benefits from your marketing effort.

By Eric Wittlake, {grow} Contributing Columnist We’ve all seen it. We’ve probably all done it. Maybe as recently as today (gulp). “…and our click rate
Social media lurkers may love you and your company but never let you know. Can emotional content lure them in?

Digital marketing expert Lee Odden discusses new approaches to SEO, content marketing and earned media for marketing in 2015
5 Critical (and unique) considerations about PR measurement
Setting up a social media command center can be risky and expensive without thinking through some key strategic considerations
Multi-channel marketing has become omni-channel marketing as retailers look to provide a consistent and unified customer experience.
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
Want to solve big marketing problems for a little bit of money? Sign up for an hour of Mark’s time and put your business on the fast-track.