Rise Above the Noise.
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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer
2024 was insane and exhilarating. A group of global marketing experts help us understand what we learned about marketing in the era of AI and hyper-connected consumers.
LinkedIn success can be elusive with constant changes to the platform. Advice from Richard Bliss will help you navigate this essential social media site.
Ted Gioia sounded the alarm about a parasite economy where creators do the work and media companies make the money. But there is a more positive side to the economics of the digital economy.
In a field where most people just follow the crowd, making a personal decision to carve a unique path might make all the difference to a marketing strategy.
We’re all striving to be real, human, and authentic in our marketing. But will it matter? Not always. A discussion about radio and pizza made me question the economic value of human authenticity.
Is it a personal brand on TikTok, or is it something else? A few short observations from Mark Schaefer.
AI will soon meet and exceed human creativity in many art forms. What is the role of the human creator in this new eco-system?
Imposter syndrome seems to be ubiquitous. But what do you do with it? Mark Schaefer and Amanda Russell approach it from different angles.
A personal brand has to solve a problem. It’s not about you. It’s ultimately about serving the needs of your customers.
Everybody wants to build a personal brand, but how do you know it’s working? How do you measure thought leadership. Here are five ideas.
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
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