Archive for the ‘personal branding’ Category

The hierarchy of AI-generated content: Where humans thrive

AI-generated content is swarming the media landscape. When the dust settles, there will be a distinct place for human content!

My journey with nerves

Starting a speaking career can mean overcoming a journey with nerves. Two experts weigh in on overcoming the fear of public speaking!

Three marketing lessons from America’s greatest writer

I was saddened by the passing of Cormac McCarthy, who holds a special place in my life for three reasons: He was my favorite author He grew up in my […]

This is the Most Amazing Marketing Book. And I can prove it.

When 36 marketing experts come together to write a book, some amazing happens. In fact, this might be the most amazing marketing book ever!

What is the “gist” of you? Staying relevant as a creator

It’s never been more difficult staying relevant as a creator. In this fast-paced episode of The Marketing Companion, Mark Schaefer and Jay Acunzo provide their best actionable insights we can use in the AI Era.

Five pitfalls of personal branding: When becoming known doesn’t work

Personal branding is critical to individual relevance and corporate marketing success. But there are five pitfalls that can get in the way, even if you’re working hard on the effort!

Reflecting on the most rewarding marketing experience of my life

Each year, a small group of marketing leaders gather at a beautiful lodge in the woods to think big thoughts about the future of marketing. Our aim is to help […]

What the “Whole Self” Movement Means to Marketers

The “whole self” movement is creating a lot of conversation and consternation in the workplace. Mark Schaefer and Keith Jennings examine this trend and explain how this is important to marketers.