Rise Above the Noise.
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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer
Seth Godin says Google is making the Internet stupid. But these soul-grabbing brands prove otherwise.
It took the author nine years to break free of Impostor Syndrome
Social media and leadership: The shrill, noisy, and extemporaneous nature of the social web has impacted traditional notions of leadership.
The advertising money is flowing into sponsored content. Is it time for to take money for sponsored posts?
Aggression makes the world go around. It drives the Internet too. Social Media and the History of Aggression
Easy money from the influence marketing gravy train may jeopardize the core values that earn reader trust.
With traditional media channels getting strangled, more brands are turning toward the power of influencers and advocates. Influence marketing is hot
There is one business situation that might benefit from cheating. An evaluation.
Gary Vaynerchuk is arguably the most successful entrepreneur on the social web. Here is the real secret to his success.
Let’s face it. Many social media “gurus” would be obscure if it weren’t for an ability to create content. Content is creating celebrity on the web.
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
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