A lesson in the remarkable marketing power of reciprocity
A visit to a little specialty store in Highlands, NC, proved to be an excellent opportunity to teach a lesson on the marketing concept of reciprocity.
Archive for the ‘Power and influence on the web’ Category
The seedy underbelly of advocate marketing
The good, the bad, the ugly of advocate marketing from Mark Schaefer and Tom Webster. What are the best practices? How are companies robbing brands?
The Best Way to Measure Thought Leadership
Many companies want to establish thought leadership, but how do you know you’re getting there? Here’s one idea on measuring this elusive goal.
It’s not a pitch, it’s a person. The super powers of influence marketing
Unlocking the power of influence marketing requires a focus on relationships, not pitches
10 soul-grabbing brands that prove you don’t need SEO to succeed
Seth Godin says Google is making the Internet stupid. But these soul-grabbing brands prove otherwise.
Impostor Syndrome: How I finally learned I was smart
It took the author nine years to break free of Impostor Syndrome
Social media and leadership: 7 ways the world is changing
Social media and leadership: The shrill, noisy, and extemporaneous nature of the social web has impacted traditional notions of leadership.
Should you make the leap into sponsored content?
The advertising money is flowing into sponsored content. Is it time for to take money for sponsored posts?
Social Media and the History of Aggression
Aggression makes the world go around. It drives the Internet too. Social Media and the History of Aggression
The Marketing Companion Podcast
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