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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer

An unexpected viral post created some interesting lessons in human behavior, social media engagement and the purpose of LinkedIn in business.

Snap may not make it as an independent company, but its “nostalgia imprint” is the key to understanding the long-term value of Snapchat.

I want to help people and contribute to the social media conversation. But sometimes the news is so bad, for so long, I feel emotional paralysis.

In this new Marketing Companion episode, Mark Schaefer and Tom Webster review Content Marketing World and why politics and content marketing fell flat

Why likeability leads to sales and other insider tips from Mars Dorian on how to sell your products in an overcrowded market

Marketing personal services takes a human touch. People are buying you, not your content so there is an imperative to bring a human dimension to marketing.
Do you need to be liked? That factor may be getting in the way of you becoming an effective content creator. Instead, focus on being respected

A lot of people advise to ignore social media haters. But that doesn’t mean it doesn’t hurt. Here is some real-world advice about dealing with the pain.

Client email can elicit joy, it can elicit rage. But here are three ways you can manage your emotions and use it to create new business value

The marketing world is one big selfie. Well. It is. Let me tell you why.
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
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