Rise Above the Noise.
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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer
Research indicating how emotional disclosure builds engagement on Facebook
Is Google+ finally a “real thing?” How is mobile and digital radio changing content consumption patterns? All this and more in a new podcast
The most interesting insight into new social media data is what’s NOT there.
New research shows companies investing heavily in social media but just 25 percent reporting a commensurate increase in revenues.
New research from IBM shows strong executive desire for a social enterprise but results may be elusive
Subtle but important change going on in the world of research with profound implications for what we can see and believe on the social web.
Do B2B buyers use social media in their purchasing decision? The results may surprise you.
Research shows that teens are increasingly moving the conversation to Twitter
New research shows a huge “advocacy gap” between passionate consumers and those who actually talk about brands.
Twitter, blogging and Pinterest are seeing big gains in usage from America’s wealthiest companies. A social media surge
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
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