How to deal with the existential crisis presented by AI
Mark Schaefer unpacks the existential crisis presented by AI and provides practical advice to get ahead of the learning curve.
Archive for the ‘research’ Category
Why Gen Z is hiding out in digital campfires
Digital campfires are a challenge for marketers as Gen Z hides from our view.
I hated customer research until I found Voice of Customer
Marci Cornett shares how a wordsmith like herself fell in love with Voice of Customer research – and why you should too.
Five signs that new pandemic consumer trends are sticking around
These five pandemic consumer trends show how marketing has changed forever
Five trends pointing your business to the metaverse
The metaverse is coming fast. How should marketers respond?
The real reason people are quitting their jobs and what it means to marketing
People are quitting their jobs in droves. Why? And what does this mean to you?
Five facts indicating dramatic post-pandemic consumer changes
Consumer changes post-pandemic might dictate radical new marketing strategies.
A Case and Playbook for Brand Generosity
Brand generosity isn’t just a marketing fad. It’s a business strategy!
Dissecting 10 mind-blowing Gen Z trends
Gen Z trends are shaping commerce and culture. Here are 10 to consider.
The Marketing Companion Podcast
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