I hated customer research until I found Voice of Customer
Marci Cornett shares how a wordsmith like herself fell in love with Voice of Customer research – and why you should too.
Archive for the ‘research’ Category
Five signs that new pandemic consumer trends are sticking around
These five pandemic consumer trends show how marketing has changed forever
Five trends pointing your business to the metaverse
The metaverse is coming fast. How should marketers respond?
The real reason people are quitting their jobs and what it means to marketing
People are quitting their jobs in droves. Why? And what does this mean to you?
Five facts indicating dramatic post-pandemic consumer changes
Consumer changes post-pandemic might dictate radical new marketing strategies.
A Case and Playbook for Brand Generosity
Brand generosity isn’t just a marketing fad. It’s a business strategy!
Dissecting 10 mind-blowing Gen Z trends
Gen Z trends are shaping commerce and culture. Here are 10 to consider.
10 Digital marketing statistics that made me say WOW
Very exciting digital marketing statistics that will make you leap for joy.
Purpose or passion? Here’s what research says leads to high performance
Is success driven by purpose or passion? New research provides a surprising answer.
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