Can we still use social listening platforms to reach increasingly disconnected customers? Mark Schaefer and Sara Wilson discuss the challenges with current methods on The Marketing Companion podcast.
Robots, TikTok, and AI disruption dominated SXSW 2024, and annual conference of thought leadership. Here are some takeaways for marketers!
The marketing industry is creating social media addiction. In a way, that’s our job. What happens when we cause harm in the service of our customers?
Corporate generosity is expected now, but the paradox is, it can do more harm than good. Mark Schaefer and Keith Jennings discuss on The Marketing Companion.
A first look at ChatGPT versus Bard in a test of 10 basic marketing tasks.
Mark Schaefer explains why is time to consider community-based marketing that works … and heals.
Mark Schaefer unpacks the existential crisis presented by AI and provides practical advice to get ahead of the learning curve.
Digital campfires are a challenge for marketers as Gen Z hides from our view.
Marci Cornett shares how a wordsmith like herself fell in love with Voice of Customer research – and why you should too.
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
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