Would you conduct this experiment on your mother?
The ethics of Internet research becomes more important as the cost of experimentation comes down
Archive for the ‘research’ Category
How to Achieve a Return on Conversation with Emotional Marketing
Research indicating how emotional disclosure builds engagement on Facebook
New insights into online radio, podcasting and Google +
Is Google+ finally a “real thing?” How is mobile and digital radio changing content consumption patterns? All this and more in a new podcast
Reading between the lines of the latest Facebook usage data
The most interesting insight into new social media data is what’s NOT there.
The State Of Social Business
New research shows companies investing heavily in social media but just 25 percent reporting a commensurate increase in revenues.
Executives long for “customer-activated company” but social media is a stumbling block
New research from IBM shows strong executive desire for a social enterprise but results may be elusive
Why research firms are screwing up content marketing
Subtle but important change going on in the world of research with profound implications for what we can see and believe on the social web.
Research: The 3 social media secrets of B2B buyers
Do B2B buyers use social media in their purchasing decision? The results may surprise you.
Teens increasingly moving the conversation to Twitter
Research shows that teens are increasingly moving the conversation to Twitter
The Marketing Companion Podcast
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