Archive for the ‘ROI and measurement’ Category

Five lessons in marketing data analysis for beginners

A fundamental knowledge of marketing data analysis is critical. Here are a few ideas to help you get started

Four online marketing metrics to obsess about

Are you obsessed with web traffic? Maybe there are better online marketing metrics for your business!

I don’t know my online audience and neither do you

How well do you know your online audience? According to this post, not at all.

The state of the nation on SEO, content strategy and earned media

Digital marketing expert Lee Odden discusses new approaches to SEO, content marketing and earned media for marketing in 2015

Igniting Content: A Tale of Two Amazing Ads

#McDonalds and #AT&T invested in great storytelling but suboptimized their efforts when it came to igniting content

5 Critical (and unique) considerations about PR measurement

An Example of Twitter’s Real-Life ROI

By Gregory Pouy, {grow} Community Member When I was asked to write the piece about Twitter, I wondered what personal insight I could share about my love for this social […]

The ROI of Twitter, Explained

Sometimes the return on your social media investment comes to you in the strangest ways. Here is the ROI of Twitter explained

Why CEOs Shouldn’t Trust Marketing

By Eric Wittlake, {grow} Contributing Columnist New research says that 8 in 10 CEOs don’t trust marketing. As a marketer, that stings. Sadly, the CEO who doesn’t trust marketing today […]