Archive for the ‘ROI and measurement’ Category

The Best Way to Measure Thought Leadership

Many companies want to establish thought leadership, but how do you know you’re getting there? Here’s one idea on measuring this elusive goal.

Social selling and the social enterprise: From fantasy to reality

Many organizations are experiencing frustration with the concept of the “social enterprise.” On paper, the prospects seem so tantalizing, but when it comes to execution, very few companies have been […]

Five lessons in marketing data analysis for beginners

A fundamental knowledge of marketing data analysis is critical. Here are a few ideas to help you get started

Four online marketing metrics to obsess about

Are you obsessed with web traffic? Maybe there are better online marketing metrics for your business!

I don’t know my online audience and neither do you

How well do you know your online audience? According to this post, not at all.

The state of the nation on SEO, content strategy and earned media

Digital marketing expert Lee Odden discusses new approaches to SEO, content marketing and earned media for marketing in 2015

Igniting Content: A Tale of Two Amazing Ads

#McDonalds and #AT&T invested in great storytelling but suboptimized their efforts when it came to igniting content

5 Critical (and unique) considerations about PR measurement

An Example of Twitter’s Real-Life ROI

By Gregory Pouy, {grow} Community Member When I was asked to write the piece about Twitter, I wondered what personal insight I could share about my love for this social […]