Podcasts and advertising: Meet social media’s new super power
We are rapidly moving toward an ad-free world. That’s why you need to take a new look at podcasts and advertising, as this new research suggests.
Archive for the ‘ROI and measurement’ Category
A course correction for influence marketing measurement
Some people are getting $30,000 for a single branded Snapchat story. Influence marketing measurement needs a course correction
Research shows content engagement is disconnected from brand goals. What’s next?
Research shows Content engagement is disconnected from brand goals like reach and resonance. What’s next?
Highlights from my #SMMW16 keynote speech
In this keynote speech, Mark Schaefer explains that overcoming issues with social media ROI, resources and reach are the keys to reaching higher.
An expanded view of influence marketing measurement
Influence marketing measurement must move beyond Twitter mentions and follower counts. Breaking it into the tactics benefits can help.
8 Practical applications for influence marketing
Influence marketing has become so popular is may be over-used or mis-used. To help sort it out, consider these practical applications of influence marketing
Marketing: New architects of the customer experience?
Does the customer journey even exist any more? A new book says “yes” and that marketers need to be the architects of the customer experience
The uncomfortable state of content marketing metrics
Research shows he view of content marketing effectiveness is down. Effective content marketing metrics might be getting more elusive.
The business case for dwelling on dwell time
Dwell time may be the most important measure that you’re not measuring. A discussion on content marketing effectiveness
The Marketing Companion Podcast
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