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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer
If you’ve been reading the blog posts this week about social media and measurement, you owe it to yourself to read the fascinating comment section
Today, let’s do a very simple calculation to determine how much cash your social media strategy should be generating to justify its existence. I think
This is what real ROI looks like. Except if you’re in Canada. Then it would be red, blue and purple. Canadian money rocks. Do NOT
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