Archive for the ‘ROI and measurement’ Category

A formula for social media business success

Starbucks. Dell. Mark Schaefer. Yes, I am now up there with the mega-brand big dogs, at least momentarily, in an article in Forbes recently. Not only that, but I was […]

Social media influence in the workplace may be relatively small

If you’re a brand trying to influence key business contacts through social media, it may not be happening during business hours … and it may not be happening at all, […]

Yes, it IS about the money

I know social media is about “relationships.” I get it … I really do. But if you are responsible for a social media initiative for your company, somebody is eventually […]

A double-standard on social media marketing?

If you’ve been reading the blog posts this week about social media and measurement, you owe it to yourself to read the fascinating comment section under the article The biggest […]

Your social media ROI shock treatment

Today, let’s do a very simple calculation to determine how much cash your social media strategy should be generating to justify its existence. I think this might just blow your […]

The Biggest Lie in Social Media Marketing

This is what real ROI looks like. Except if you’re in Canada. Then it would be red, blue and purple. Canadian money rocks. Do NOT skip over this article — […]