Archive for the ‘ROI and measurement’ Category

Social Proof and the Business Case for Buying Fake Followers

With the pressure to perform and build influence on the web, many people are buying fake followers, likes and comments. But in the end, true influence will win.

How I make money: My 18 sources of online revenue

Here are 18 different sources of online revenue that propel my business. Would these sources work for you and your business?

Social media engagement is a lousy metric

Social media engagement is among the most popular marketing metrics. This post shows you why it may not be an indicator of business success.

The big shift: Ads, TV, and the content monetization challenge

One of the world’s leading content channels just had a big layoff, a symbol of the massive shifts in content monetization realities

Why screenshots may be the key to influence marketing measurement

Influence marketing is taking off like a rocket. This article explains why screenshots may be the key to influence marketing measurement

Marketing’s answer to winning in an ad-free world

We may be moving inexorably toward an ad-free world. Where are those marketing budgets going to go? Here’s one possible answer.

I love big blogs and I cannot lie.

Is the average attention span shorter today? Perhaps but there is still plenty of evidence to suggest that people are still consuming big blogs

Strategies to deal with losing readers through the newsfeed evolution

The newsfeed evolution means publishers are being forced to turn over content for free or become irrelevant. Here are strategies from top content publishers