The inevitable pattern occurring on every social media platform
Watch each social media platform closely and you’ll see a predictable pattern emerge.
Archive for the ‘Snapchat’ Category
The newly emerging relevance of Snapchat
Snapchat has made all the right moves. Until now.
Big, huge, massive, surprising social media trends
New research reveals some surprising social media trends. Mark Schaefer and Brooke Sellas dissect new trends on The Marketing Companion.
Winning the War for Attention: A talk from #SMMW20
Winning the war for attention is every marketer’s job, and the subject of Mark Schaefer’s speech at #SMMW20
All the cool kids are on TikTok. Here’s a plan for you and your business!
TikTok is on a roll but is it right for you and your business? This post presents an analysis with five solid business considerations.
Video everywhere: Exploring marketing ubiquity
Video everywhere is a new social strategy from Gatorade discussed on the Marketing Companion podcast.
Why breaking up Big Tech won’t work
The notion of breaking up big tech is picking up political momentum but it won’t work because deep down, people like things as they are.
What happens when we can’t depend on marketing research any more?
Marketing research is in jeopardy. A WSJ report says that people won’t respond to polls any more. What are the implications for our businesses when we can’t count on marketing research?
Advertisers are getting squeezed every way. What is the answer?
Advertisers are getting squeezed on all sides. Traditional ads are going away, digital ads are skyrocketing in price. What’s the solution?
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