Archive for the ‘social media’ Category

The end of brands, or the end of common sense?

Despite a number of pundits climbing on to an “end of brands” theme, this article proves why brand marketing is more vital than ever in an Ai-dominant world.

Dear [FIRST_NAME]: Why Personalized Marketing Still Feels Like Spam

A round-up post with short observations on personalized marketing, virtual reality, and companies run by AI.

The most popular blog posts of 2024

The most popular blog posts of 2024 covered deep issues on the social media landscape, Ai integration, the changing nature of branding, and much more.

Are You Playing Small? Three Questions That Transform Your Career

If you’re feeling stuck in a sea of sameness, it might be time to transform your career. Mark Schaefer and Keith Jennings provide three key questions to push you to the next level.

New Research Shows That From Boomers to Zoomers, Authenticity Matters

Mara Singer shares new research showing that without authenticity, you cannot connect with any generation.

It’s time to disrupt the “timeless content marketing strategy”

It’s time to update the timeless marketing strategy for the modern world. SEO? Personas? Maybe not.

The biggest threat to free speech and democracy isn’t speech, it’s amplification

Free speech isn’t being threatened by “speech.” It’s being threatened by non-human agents amplifying falsehoods to drive business results.

The Nutter Butter campaign explained. Yes, this nightmare makes sense

Nutter Butter has a new video campaign that’s an acid trip crossed with a horror movie. Is this any way to sell a cookie? Mark Schaefer says, “yes.”

Sometimes, marketing comes down to a personal decision

In a field where most people just follow the crowd, making a personal decision to carve a unique path might make all the difference to a marketing strategy.