One of the most overlooked marketing obstacles when launching a new product is psychological switching costs. And today I have a personal story about condoms to demonstrate this important idea. […]
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We all want to stay relevant. Here are some ideas and some short takes from the world of marketing.
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Influencers and retail stores will have a symbiotic new relationship according to this futurist.
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Could Live Commerce be the next big social media mega-trend?
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Social Sharing is the killer metric for content marketing efforts.
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Short takes on the influencer trend, weird content marketing, and the glory of TikTok.
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Watch each social media platform closely and you’ll see a predictable pattern emerge.
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Audience intimidation is real and it can be scary. Mark Schaefer suggests you only have one option to defeat your fears!
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Planning is great but sometimes it helps even more to be naive.
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