One of the most overlooked marketing obstacles when launching a new product is psychological switching costs. And today I have a personal story about condoms to demonstrate this important idea. […]
We all want to stay relevant. Here are some ideas and some short takes from the world of marketing.
Influencers and retail stores will have a symbiotic new relationship according to this futurist.
Could Live Commerce be the next big social media mega-trend?
Social Sharing is the killer metric for content marketing efforts.
Short takes on the influencer trend, weird content marketing, and the glory of TikTok.
Watch each social media platform closely and you’ll see a predictable pattern emerge.
Audience intimidation is real and it can be scary. Mark Schaefer suggests you only have one option to defeat your fears!
Planning is great but sometimes it helps even more to be naive.
Why not tune into the world’s most entertaining marketing podcast!
Want to solve big marketing problems for a little bit of money? Sign up for an hour of Mark’s time and put your business on the fast-track.
Subscribe to my {grow} newsletter for my weekly insights that will set you apart as an elite marketer.