The Thin Line Between Bold Marketing and Brand Suicide
We live in a time that calls for bold marketing. But breaking taboos not meant to be broken can cost you your job, as this case study reveals
Archive for the ‘Social Media and Sales’ Category
The photo that changed my life (and maybe yours)
Mark Schaefer was quietly eating a meal in an Austin restaurant when an event occurred that changed his life and career. and it just might change yours, too.
Why Gated Content Kills Your Marketing Success
Gated content is a popular way to create leads for a marketing strategy. This post describes why this popular tactic is working against you.
The Nutter Butter campaign explained. Yes, this nightmare makes sense
Nutter Butter has a new video campaign that’s an acid trip crossed with a horror movie. Is this any way to sell a cookie? Mark Schaefer says, “yes.”
Sometimes, marketing comes down to a personal decision
In a field where most people just follow the crowd, making a personal decision to carve a unique path might make all the difference to a marketing strategy.
How do you measure the value of a brand community? Ten ideas.
Community-based marketing is a red-hot trend, and here are 10 ideas to quantify the value of a brand community.
Why CapCut might be the Gen Alpha social media app
CapCut is on the move and could be the next big social media app
Personal Brand Versus Corporate Brand: Which is More Effective?
A surprising debate over the relative value of the personal brand versus corporate brand
How Shein and Temu threw a bomb at eCommerce conventions
Shein and Temu seem to be breaking every eCommerce convention. Are these the new rules of marketing?
The Marketing Companion Podcast
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