Archive for the ‘Social Media and Sales’ Category

Research points to the “Attention Equation” behind measurable content success

While most content success has been determined by audience size and engagement, a new “attention equation” looks at consumer focus and commitment to drive marketing value.

Is it time to embrace ethically-sourced marketing?

Marketing is a wonderful career that changes the world in positive ways. But indirectly, it is contributing to some of the world’s biggest problems. It’s time to start a conversation about ethically-sourced marketing.

Attention to Intention: How AI is Rewriting the Rules of Marketing and Sales

AI is not just adding new capabilities to our professional arsenal, it is rewriting the rules of marketing. In this discussion with tech leader and author Sandy Carter, we look at specific strategies to win the new sales and marketing game in the AI Era.

The sad and mysterious tale of my invisible book

Even successful authors stumble. This is the story of the “invisible book” that everyone loved but nobody bought.

Attention Economy 2.0 and the Impact on Marketing

The attention economy was already fractured but now it’s being warped by AI. How do we adjust our marketing strategies in this environment?

Do I Really Need to Trust My Banana? What Most Marketers Get Wrong About “Trust”

There’s too much navel-gazing in marketing as we deliberate on building emotional bonds, community, and trust. Sometimes, I want to buy a banana and be left alone.

A Human Renaissance in the Age of AI

Yes, AI is here and nipping at the heels of our skillsets and careers. But in this most-human event, the Uprising retreat shows the collective power of people and the new Human Renaissance.

The Thin Line Between Bold Marketing and Brand Suicide

We live in a time that calls for bold marketing. But breaking taboos not meant to be broken can cost you your job, as this case study reveals

The photo that changed my life (and maybe yours)

Mark Schaefer was quietly eating a meal in an Austin restaurant when an event occurred that changed his life and career. and it just might change yours, too.