The content marketing argument for selling nothing
When do you pull the trigger and “sell” through your content? Or, is there a strategy to selling nothing?
Archive for the ‘Social Media and Sales’ Category
Mr. Beast and the formula for viral content
Is there a formula for viral content? Does it matter? Mark and Brooke explore the strange case of Mr. Beast in this podcast episode.
How content can help companies create consumer habits
Consumer habits form when a reaction is triggered and then reinforced through repetition. Content can help.
What makes you a digital influencer?
Becoming a digital influencer doesn’t depend on how you look or even the followers you have. The secret lies in transmission.
Case study: The most human commercial wins
The most human commercial ever? Lessons for the new marketing era.
Why would somebody buy from you?
Who is buying from you? A better question is, why are they bying from you?
10 Digital marketing statistics that made me say WOW
Very exciting digital marketing statistics that will make you leap for joy.
The myth of 1000 true fans
Monetizing 1000 true fans sounds so easy, but it isn’t.
Why Your Content Isn’t King Any More
Content isn’t king and it hasn’t been for some time. There’s a new ruler in town.
The Marketing Companion Podcast
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