When does the program become the programmer?
This is an unprecedented time of marketing opportunity. But is a programmer in control of new consumer behaviors?
Archive for the ‘Social Media and Sales’ Category
Is there a renaissance ahead for organic social media?
Organic social media seems like yesterday’s strategy but now might be the time to re-consider it.
What is the best social media channel for my business?
It’s a struggle to determine the best social media channel. But maybe that’s not the issue.
An important insight on leadership from Dana Malstaff
Entrepreneurial visionary Dana Malstaff delivers a leadership truth bomb.
Is this the biggest marketing megatrend of the decade?
A new marketing megatrend is showing up all around you. Can you see it?
Should I become a content entrepreneur with a blog or a newsletter?
Becoming a content entrepreneur is exciting but it doesn’t start with a newsletter.
The future of influencers and retail
Influencers and retail stores will have a symbiotic new relationship according to this futurist.
How to turn content creation into a lead generation strategy
You’re creating content. But do you view it as lead generation strategy?
Five best practices for those difficult brand apologies
Brand apologies can make us cringe. Is there a way to apologize to customers that feels authentic and, well, human? Yes. Here’s how.
The Marketing Companion Podcast
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