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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer

In what may be the first academic research on social selling success, Carnegie-Mellon provides some surprising insights into what makes programs tick.
Sales and content marketing. Is one perverting the other? Do we really even understand the difference any more. A rant by Tom Webster.

What’s next for your marketing initiative? Take a look at these overlooked b2b marketing ideas for inspiration.

A few tips on using quizzes to generate leads for you business from {grow} Community Member JP Misenas
Is it important for you to emphasize a social media marketing strategy? One of the first things you need to consider is conversation hierarchy

It’s a noisy world out there but maybe the human touch is what you need to cut through the clutter. A social media engagement case study

What is the ROI of content marketing and social media? Finally, here is an explanation that can help unravel the mystery of content marketing measurement.
The good, the bad, the ugly of advocate marketing from Mark Schaefer and Tom Webster. What are the best practices? How are companies robbing brands?
Think digital marketing ROI is elusive? It’s time to think again as these 32 B2B digital marketing case studies provide some inspiring successes!

Does social media make sense for businesses that aren’t very social? The business case for social media and the boring business.
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
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