New research: An exceptional path to social selling success
In what may be the first academic research on social selling success, Carnegie-Mellon provides some surprising insights into what makes programs tick.
Archive for the ‘Social Media and Sales’ Category
The dangerous confusion of sales and content marketing
Sales and content marketing. Is one perverting the other? Do we really even understand the difference any more. A rant by Tom Webster.
Four overlooked B2B marketing ideas you can use now
What’s next for your marketing initiative? Take a look at these overlooked b2b marketing ideas for inspiration.
Using content-related quizzes to generate leads
A few tips on using quizzes to generate leads for you business from {grow} Community Member JP Misenas
Why conversation hierarchy is important to your marketing strategy
Is it important for you to emphasize a social media marketing strategy? One of the first things you need to consider is conversation hierarchy
Case study: Social media engagement as a point of differentiation
It’s a noisy world out there but maybe the human touch is what you need to cut through the clutter. A social media engagement case study
A solution to the content marketing measurement puzzle
What is the ROI of content marketing and social media? Finally, here is an explanation that can help unravel the mystery of content marketing measurement.
The seedy underbelly of advocate marketing
The good, the bad, the ugly of advocate marketing from Mark Schaefer and Tom Webster. What are the best practices? How are companies robbing brands?
33 Inspiring B2B digital marketing case studies
Think digital marketing ROI is elusive? It’s time to think again as these 32 B2B digital marketing case studies provide some inspiring successes!
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